Creating Your Data Story

Understanding your customers is crucial to making business decisions with the highest chance of success. From analysing user behaviour to gathering the right data, to reading it in ways most beneficial to your work, let us help you make the right decisions. Never lose a customer to a data gap again.

GA4 in action

Google Analytics Partner

All of east’s data experts are Google Analytics Certified to stand out from the crowd. east is also a Google Analytics Certified Partner, which gives us access to Google Analytics resources that other companies do not have. Our specialised training and exclusive tools help you run implementation, tracking plans, audits, recommendations, and quality check your current implementation across both App and Web in the most up to date, future-proof version of advertising.
03 GA4

Why now is the best time to move to GA4

Starting July 2023, Universal Analytics will no longer record new data. This means you are running out of time if you haven't already made the switch to Google Analytics 4. It is strongly recommended that your company has at least between 6-12 months of data in GA4 before the switch happens. This will allow you to continue to carry out historical data analysis as well as get used to GA4 before the switch happens.

Fortunately, we are prepared to help you make the switch. east can navigate the change to GA4 with ease and ensure that your business runs smoothly without data loss.


Data And Tech Services

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We care about SEO not only to increase your ranking in SERPs, but to create a content-technology mix that serves your business without any hitch. From SEO audits with competitor analysis, to rigorous oversight making your website fast, compelling, and bug-free, we cover all the bases so you don't have to.

We deliver:

  • SEO Audits
  • SEO Workshops
  • Competitor Analysis
  • Content Creation
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Website Tag Management

We use tagging tools like Google Tag Manager to simplify day-to-day tracking for your developers and external marketing agencies. With a centralised place for all your tracking, you don't need to bother your developers whenever a new tracking script or small change is required. EAST's experts will make sure your GTM setup is light, unbreakable and future-proof.
06 Data Visualisation

Data Visualisation

Your data is large and complex, but reading it doesn't have to be cumbersome. east sets up your data insights in simple and intuitive visualisation so you can always track what's working and what isn't. What's more, our data scientists and implementation specialists put everything you need on a neat dashboard: you see what we see.

We are experts in:

  • Google Data Studio
  • Power BI
  • Tableau
  • BigQuery
  • Data Source Merging
07 Attrtibution Modelling

Attribution Modelling

Are you sure you are assigning your conversions to the right source?
Attributing your conversions to the correct channel or channels is key to understanding which sources bring your company value. Depending on your current setup, standard reporting can be misleading and lead to incorrect critical business decisions that could cost your company a fortune.

east has helped numerous companies understand the important traffic sources for their business.



Conversion Rate Optimisation is about finding the best user experience and flow possible. The best way to do this is to test different solutions on your customers. Small improvements can make a huge difference in your revenue.

east specialises in data-driven CRO.

Let's talk data.

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