Creating Your Data Story
Understanding your customers is crucial to making business decisions with the highest chance of success. From analysing user behaviour to gathering the right data, to reading it in ways most beneficial to your work, let us help you make the right decisions. Never lose a customer to a data gap again.
Google Analytics Partner
Why now is the best time to move to GA4
Starting July 2023, Universal Analytics will no longer record new data. This means you are running out of time if you haven't already made the switch to Google Analytics 4. It is strongly recommended that your company has at least between 6-12 months of data in GA4 before the switch happens. This will allow you to continue to carry out historical data analysis as well as get used to GA4 before the switch happens.
Fortunately, we are prepared to help you make the switch. east can navigate the change to GA4 with ease and ensure that your business runs smoothly without data loss.FIND OUT MORE
Data And Tech Services
- SEO Audits
- SEO Workshops
- Competitor Analysis
- Content Creation
Website Tag Management
We are experts in:
- Google Data Studio
- Power BI
- Data Source Merging
Are you sure you are assigning your conversions to the right source?
Attributing your conversions to the correct channel or channels is key to understanding which sources bring your company value. Depending on your current setup, standard reporting can be misleading and lead to incorrect critical business decisions that could cost your company a fortune.
east has helped numerous companies understand the important traffic sources for their business.
Conversion Rate Optimisation is about finding the best user experience and flow possible. The best way to do this is to test different solutions on your customers. Small improvements can make a huge difference in your revenue.
east specialises in data-driven CRO.